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How it began...

With a deep passion for natural sciences and a desire for a more sophisticated and differentiated approach to life, our founder - who is of diverse Mediterranean heritage and has Asperger's syndrome - embarked on a journey to create her own cosmetic recipes.
Driven by her numerous allergies to additives in conventional products in combination with unsatisfying application results, she saw an opportunity to make a positive impact in the beauty industry and of every normal person. Thus, she founded our company with a clear goal and vision in mind:
We are committed to creating cruelty-free cosmetic products that are free from harmful additives, organically and sustainably sourced. By ensuring fair wages for farmers and making our products affordable, we strive to make high-quality, sustainable beauty accessible to everyone.
Moreover, we believe in giving back to the community. That's why a portion of our profits goes towards supporting various good causes, like  promoting neurodiversity and real inclusion, assisting anti-violence shelters and protecting threatened ecosystems through renaturation campaigns.
Join us on our mission to reimagine beauty with purpose. Together, we can make a difference in the world while embracing our own unique beauty.

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