Our
   Values

The reverence for Mother Nature and all her creatures, whether they be found in the oceans, on the mountains, in the forests, or on the open plains, is priceless. It is a precious gift that we, both as individuals and businesses, must protect and nurture for future generations as well as for our own well-being today. In honor of this invaluable treasure, we commit to sourcing all materials used in our operations from sustainable and, whenever possible, fair trade sources. As we strive for economic success, we pledge to allocate a significant portion of our post-tax profits towards environmental and humanitarian efforts. Join us in safeguarding our planet and its inhabitants for a better tomorrow.

In today's world, the words "Demos" (the people) and "kratos" (to rule) hold significant importance. It is evident that not every system claiming to be a democracy truly embodies its principles. As a company and as individuals, we stand firmly in defense of democratic rights such as freedom of speech, inclusivity, the right to love freely, pursuit of dreams and values, good governance, transparency, and respect for other nations. Our intellectual roots lie in Europe, where these values are cherished and upheld.
Susan, our founder, is a staunch advocate of free trade. She believes that through commerce, we can connect with people from diverse backgrounds intellectually and culturally, transcending barriers created by political rhetoric. Let us break down borders and engage in meaningful exchanges of goods and ideas. Instead of engaging in intellectual battles, let us embrace dialogue and learn from each other. Together, we can create a world where democratic values flourish and mutual understanding prevails. Join us in this journey towards a more inclusive and harmonious society.

We are all born with equal rights, regardless of our gender, how we identify ourselves, our ethnicity, migration status, physical or "neurological" conditions or financial situation. We must treat each other with mutual respect and honor each other's boundaries. The fight for equality is ongoing, but as a business, we stand for human rights as defined by the United Nations. Susan Cadena, who has personally experienced discrimination based on her family history and gender, understands the importance of standing up for those who are marginalized. Her closest allies are members of the LGBTQ+ community, who supported her through her toughest times. Let us unite in upholding the value of equality, as it is fundamental and unbreakable. There is no room for debate on this matter. Together, we can create a world where every individual is treated with dignity and respect.